Nationally Recognized Branding & Business Communication Strategist & Professional Keynote Speaker
Shakira is a 13 time award-winning public relations, corporate communications and branding professional who uses her over 20 years of experience leading external and internal communications strategies for various small businesses, corporations and professional services firms to captivate and educate audiences. She is the Managing Principal and CEO of SMB Strategic Media, a firm specializing in helping small businesses get to the heart of why customers buy their goods and services by clarifying their message and uncovering their competitive advantage. She is also a leading business adviser and marketing counselor for America’s Small Business Development Center and for the Regional Assistance Business Corporation in New Jersey.
Shakira shares advice on how to “master every moment”
in business as a regular contributor to BlackEnterprise.com and has been featured as an expert in PRWeek, BrandWeek, Woman's World, Working Mother, Creditcards.com, Crain's Chicago Business, US 1 Princeton Magazine, Jersey 101.5 FM, MidJersey Business Magazine, AOL Money & Finance, Plastic Surgery Practice Advisor, NJBIZ, Fierce Entrepreneur Podcast, Fridge Magazine and
Smartmoney.com among many others. Shakira who is also known as the "Small Biz Whisperer” as she hosts, The "Moment Masters Show" (http://momentmasters.com) a small business focused podcast available on iTunes and Google Play, among others.
Shakira cut her teeth in public relations and branding at a Madison Avenue New York boutique PR firm. As a publicist, Her clients have included: MSNBC.com; BET.com; Dr. Frank Newport, editor-in-chief, The Gallup Poll; Russell Simmons, founder of Def Jam and Phat Farm empire; Mort Walker, creator - Beetle Bailey comic strip; and Patrick McDonnell, creator – Mutts comics, among many other small and large businesses. She has successfully placed her clients in major media outlets such as The Today Show, The Wall Street Journal, the Associated Press, BusinessWeek (print and online), Fortune,Forbes, The Los Angeles Times, Financial Times,New York magazine, Lifetime Television, USA Today, The New York Times, National Public Radio (NPR) and many other national, regional/local television affiliated networks and radio stations nationwide.
Prior to her career in public relations and branding, Shakira was a successful TV news producer and/or worked on programming for over five years for CBS News, MTV Networks, HBO, ABC Networks and NBC News, MSNBC and television network affiliates in New York and Boston. As a producer at MSNBC, Shakira produced daily news broadcast and served as producer for the network’s daytime weekday and weekend news broadcasts where she produced programming for Brian William (NBC Nightly News), Ann Curry (Today Show), Soledad O’Brien (CNN), Lori Stokes (WABC News), Dan Abrams (Good Morning America legal analyst) and many other recognized broadcasters.
Shakira is a voting member of the National Academy of Television & Arts Sciences, commonly known as the Television Emmy Organization. She is also a media council member with Gerson Lehrman Group Research, a network of consultants, physicians, scientists, engineers, attorneys, market researchers, and other professionals from around the world. Shakira has been a member of the Public Relations Society of America (PRSA) and previously served as chair of its National Financial Communications section. She also served as diversity chair on the executive board for the PRSA-NJ chapter. She also previously served on the Board of Trustees for TV-36, a local public access television station serving the five New Jersey towns of Berkeley Heights, Millburn/Short Hills, New Providence, Springfield and Summit.
Number of Twitter followers
Number of businesses advised annually
Industries Shakira has advised professionally
Industry awards earned
Shakira has 100% track record in successfully rebranding small businesses
She has worked in news production for all three major broadcast television networks (ABC, NBC, CBS), plus MSNBC
Shakira served in the prestigious/competitive NBC Page program beating out thousands of other candidates for her page “class"
Shakira has TV credits so she has been a voting Academy Member of the EMMYs for 15 years. When winners thank "the Academy" she is one of those people!
She has either advised or has been employed in over 20 industries since the age of 13
Shakira was named a prestigious "Woman of Distinction" in 2011
Her insights and commentary have been in over 20 media outlets in print, radio, video and podcasts
Shakira had optimized her website so well that fans of the Columbian singer, Shakira, were sending her fan mail and calling her even though she's a different Shakira